If the 5D Mark II changed the game. This could do it again. Though the price is not suitable for your average filmmaker.
Canon held its highly anticipated Cinema EOS event in Hollywood, California this afternoon. Chairman and CEO of Canon, Fujio Mitarai took the stage and declared that the company wanted to "leave no story untold".
Specifications include a completely new, designed-for-cinema 8.3MP 2160 x 3840 Super-35 CMOS sensor (4K resolution) alongside the DIGIC DV III processor. Recording to dual compact flash cards is achieved with the Canon XF codec (50Mbps 4:2:2 1080p30 MPEG2 MXF). No priority, autofocus or auto exposure/white balance settings are included; the C300 is a completely manual operation.
The C300 body comes complete with a monitor, power adapter and battery, viewfinder, and modular handles and grips. Several new cinema lenses will also be released, including two zoom lenses available with either EF or PL mounts. Three prime lenses (EF mount only) that resolve to 4K will also be launched. The Canon C300 arrives in January at a list price of $20,000.00.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks fourth overall in patent holdings in the U.S. in 2010† and is one of Fortune Magazine's World's Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.